Irita Mishra, Ph.D.

Assistant Professor of Management
Department of Marketing and Management, University of Wisconsin–River Falls

My research sits at the intersection of supply chain management, logistics, and artificial intelligence. I study how firms coordinate, both internally and with their supply chain partners, particularly through buyer-supplier relationships and sustainability practices. I'm also interested in how AI and algorithmic tools are reshaping procurement negotiations. I'm equally passionate about pedagogy, actively exploring how novel methods can enrich business education. An undergraduate background in information technology gives me a working grasp of the technical side of AI and machine learning, which I bring to a broader methodological toolkit spanning secondary and primary data analyses, applied machine learning, and case-based qualitative methods.

My work has appeared in Corporate Social Responsibility and Environmental Management and the Decision Sciences Journal of Innovative Education, with several additional papers under review or submission-ready at journals including the Journal of Supply Chain Management and the Journal of Management Studies.